The Quiver Team
Our team is made up of a diverse group of talent with over 20 years combined experience working in music, television, advertising, digital content and events.
Over the course of his 20-year career in the music industry, Kenny has collaborated with some of the most ground-breaking artists and executives in music, entertainment and brand building to execute multi-million dollar campaigns and strategic partnerships with Madison Avenue, Hollywood studios, and Silicon Valley.
Kenny’s history goes back to the early days of music licensing, placing songs in acclaimed and influential television shows such as The O.C., The Sopranos, Entourage and Grey’s Anatomy as well as in films like Lost in Translation and Bowling for Columbine. He led the early use of licensed music in video games (Tony Hawk Pro Skater series, Grand Theft Auto) and also worked on the award-winning Hewlett Packard campaign featuring The Kinks “Picture Book”. While at Sony Music Entertainment, he brokered high profile deals including Train with Samsung, Lou Reed with AT&T, Yo-Yo Ma with Hyundai, The Strokes with Ford, Johnny Cash with Jeep, Brandi Carlile with General Motors, John Mayer with Hallmark, Ray LaMontagne with Travelers Insurance and worldwide Apple advertising campaigns featuring The Ting Tings and Franz Ferdinand. More recently as a senior executive at Warner Bros Records, Kenny delivered Tegan & Sara’s “Everything Is Awesome” for Warner Bros Pictures’ The LEGO Movie, Muse for NCAA’s March Madness, Paramount Pictures’ World War Z and Apple in addition to major licensing deals and marketing partnerships for The Black Keys, Linkin Park, Green Day, The Flaming Lips and Gary Clark Jr, to name just a few.
Co-Founder & President, Stillwell Partner; Co-Founder, Quiver
Lance Pillersdorf is the Co-Founder & President of Stillwell Partners, a global consultancy focusing on marketing, media and content development. Stillwell Partners are the founders and organizers of Advertising Week, the world’s largest gathering of advertising and media leaders. Each year Advertising Week in New York and London sets the stage for the year ahead in media and marketing.
Lance is also co-founder of Quiver, a strategic and multifaceted creative company dedicated to music, talent and content. Quiver connects artists, brands, content, and distribution channels in fresh and innovative ways – creating new models for success for all parties.
A veteran music and marketing executive, Lance began his career at Sony Music as the local marketing representative in Madison, Wisconsin. He then moved to the promotion department at Arista Records, creating campaigns for artists including P. Diddy, Usher, Pink, Outkast, The Clipse, Avril Lavigne, and Run-DMC. Following Arista, Lance joined Yahoo! Marketing, where he ran programs including Yahoo’s sponsorship of the Pebble Beach Pro-Am golf tournament and the Bonnaroo Music and Arts Festival as Yahoo’s advertising industry liaison.
Lance loves the Badgers, ‘90s era hip-hop and his wife, Stacy, and children, Harper, Lucas, and Chase (the order of which changes based on the day).
Matt Scheckner is CEO of Stillwell Partners, a New York City based boutique consultancy. Stillwell is best known as the producer of Advertising Week, the world’s largest advertising / marketing / media industry summit. The Week is conducted in New York City, London – – home of Advertising Week Europe and Tokyo this May, for the first ever Advertising Week Asia. Under Scheckner’s leadership, which dates back to 2004, the B2B event has evolved into a vibrant, platform and is # 1 in the world on both continents attracting more than 140,000 participants. The world’s premier players in the creative, marketing, media and tech actively support The Week. Scheckner’s signature recipe of blending thought leadership with one-of-a-kind evening experiences for the entire industry ecosystem propels Advertising Week. The annual festival-style event is now in year thirteen (13) in the USA, has just wrapped year four (4) in Europe with new markets including Havana and Tokyo on the short-term horizon.
Stillwell’s origin is derived from Coney Island. For 20 years, on the historic corner of Surf and Stillwell Avenues, Stillwell has produced the annual Nathan’s 4th of July Hot Dog Eating Contest which includes a one hour ESPN broadcast.
Scheckner serves on the Board of Governors of the Friars Club and stands alongside such luminaries as Milton Berle, Frank Sinatra, Ed Sullivan, and Henny Youngman, as winner of the “Friar of the Year” – – a distinction he was awarded by his fellow Friars in 2011. He is active with many causes, including the launch of War Child in the United States, Comic Relief UK, London’s Roundhouse and Tuesday’s Children, which honored Scheckner as their 2013 Gala Honoree. Scheckner also served as Chairman of the World Trade Center Memorial Communications Advisory Council and led a public campaign that generated $300 million towards construction and completion of the World Trade Center Memorial.
From 2006-2008, Scheckner served as Consigliere at Yahoo!, where he produced the very first digital Upfront, “Broadband on Broadway” in 2007 and managed the corporation’s relationships with Madison Avenue. He also conceived and produced major corporate experiential marketing programs around the world – – from Cannes to Pebble Beach – – and led the company’s support of the Tribeca Film Festival, an early harbinger of the modern-day explosion of creative content streaming on the web.
For more than a decade (1995-2006), Scheckner owned and ran Empire Sports & Entertainment, a New York City-based marketing and strategic consulting firm. One of Empire’s largest clients was Radio City Productions. Under Scheckner’s direction, Empire produced major events outside the Music Hall including the 1997 opening of Arthur Ashe Stadium, which featured Bill Cosby, Whitney Houston and Archbishop Desmond Tutu, and Pepsi’s 1999 Centennial Celebration, which featured Ray Charles, Riverdance and the Rolling Stones and several Super Bowl Halftimes.
Scheckner also played a central role in shaping the Music Hall’s overall strategic plan including its landmark renovation in the year 2000. Empire also served as SFX’s marketing agency developing strategies to secure more than $200 million in sponsorship across SFX’s live sports and entertainment properties. The company also partnered with Ken Sunshine and the Nashville-based Opryland to produce “Always . . . Patsy Cline” Off-Broadway. The show ran for a year at the Variety Arts Theater.
Prior to incorporating Empire in 1995, Scheckner served as Counsel on Sports Marketing for the flagship office of Hill & Knowlton, a global public relations firm where he founded the firm’s sports and entertainment practice.
From 1987 through 1994, Scheckner served as Executive Director of the New York City Sports Commission, a not-for-profit organization founded during the Koch administration. During his tenure with the Commission, Scheckner was directly responsible for successful bids for the 1993 Olympic Congress of the USA and the 1998 Goodwill Games. He saved the Jerome Boxing Club in the South Bronx from eviction and secured City funds to renovate the Club; fulfilled New York City Marathon founder Fred Lebow’s request to secure the entire Verrazano Bridge as the Marathon’s starting point; closed Central Park for the Tour de Trump cycling race; stopped City government in its tracks by bringing Muhammad Ali, Joe Frazier, Ken Norton and Larry Holmes to City Hall; led New York City’s bid to host 1994 World Cup matches; and successfully secured City and Community Board approval to stage an Indy Car Race in lower Manhattan.
Prior to assuming his post with the Sports Commission, Scheckner served as a Policy Analyst with the Mayor’s Commission on the Year 2000, a blue-ribbon planning group, where he was responsible for the Commission’s work on demographics, economic development, education, transportation and water front development.
Among Scheckner’s other professional honors, he was selected as a member of Crain’s New York Business “Forty Under Forty” at the age of 28. He has also served as an Adjunct Professor of Marketing at the New York University Management Institute, and was appointed coordinator of NYU’s annual Summer Institute on Sports and Event Marketing in 1995. In 1998, Scheckner was appointed to a similar post as an Adjunct Professor of the Columbia Graduate School of Business. Globally, Scheckner has lectured in Sao Paolo with Pele on sports marketing, among other venues.